Sunday, April 28, 2013

Sunday, March 31, 2013








submitted by w-ndering



Monday, March 25, 2013

Fight Hunger

It's been one of my dream to raise funds and awareness to help others especially those kids who fight hunger in their life. On 20th March, International Macaron Day, I did my first charity event via my pastry shop. All the macaron sales will be donated to feed starving kids around the world via WFP (World Food Programme),

It's an effective way to raise funds because people enjoy good desserts while feeding others, I think I might throw this kind of charity annualy.

Stop complaining about your life. They're nearly one billion people are wondering where their next meal will come from as you're reading this at your comfy room. Every minute, 18 people die of starvation. 300 million children go to bed hungry every day.

We just feed 3.200 starving kids around the world by purchasing macarons on 20th March.
Thank you guys for the support and participation! This couldn't happen without all of you :)

You can easily learn about hunger (world's biggest solvable problem) or donate here:

Sunday, March 24, 2013

Shooting new video

Hello again!

Today we're shooting new La Maison's commercial video and it's featuring my talented buddy who happened to be a beauty lecturer at Lim Kok Wing Malaysia soon! So happy for him! As you expected, it will be a lot of colourful makeup and colourful macarons.


Stay tuned, I'll post it as soon as possible! Have a lovely weekend guys! 

Saturday, March 16, 2013


Friday, March 15, 2013

Sweetest Ad



Always been my fav Ad <3>

Wednesday, March 13, 2013

Getting to Know French Pastry

Hello world! :)

Today I'll write a very long yet interesting and mouth-watering post about french pastry and hater. Please be ready! You might see many theories at the beginning but very useful at the end :p

Actually this post is dedicated to an anonymous who has been terroring me for 7 months now. She must be loving me that much because she has been stucked with me for the last 7 months. She checked my updates from all social media and keep on following me to see what I'm doing :D

I don't want to mention any names here because this post is not to set a war against anyone, but just an understanding about common french pastries, european style frame, and how insane one person can be.

There's this person who spend so much time to tear me down (but never happen once), for 7 months now. From:
1. Create more than 30 fake accounts to leave rude comments on my Instagram
2. Spread horrible news via Whatsapp about me & my shop to all my Facebook friends' phone numbers
3. Edit so many abusive pics, uploaded to get the links, spread the links to all of my Instagram friends' line ID.
4. Using free SMS websites, acting as the owner of my shop and spam others
5. Whatsapp my assistant asking her "how much did u get paid a month? did u know that she's swearing u that rude in twitter?", we laughed really hard that day
6. And keep on creating fake accounts to spam my pics...

I don't get the points of this person keep on doing this. 
1. My shop is rising up everyday, nobody cares about what she says
2. I made more than 100+ friends because they told me that they received that haters message and they sent me so many supportive messages
3. She wasted so much energy and time to find pics, edit pics, upload them to get the links, find phone numbers of my FB's friends, find Line ID of my friends in Instagram for nothing.
Let's start with the yummy point so you don't get bored. She keeps on spreading news that I copy the pastry name, the designs of pastries, and the logo from Laduree.

I'm selling french pastry you don't see in common. Just because Laduree is most popular french pastry shop in the world, and you only see those kind of pastry from that shop, it doesn't mean I'm copying from Laduree. In fact, almost all french pastry shops around the world make those similar pastries.

In Indonesia, we see common pastries like: Lapis Legit, Bika Ambon, Black Forest, Mocca Cake,...
But when you go to France, you'll find most shops sell: St Honore, Mille Feuille, Opera, Eclair, Religieuse...

Let's give a big credits to the amazing Google.







Conclusion: When I sell Opera, Lemon Meringue Tart, Feuille D'Automne, Mille Feuille, and other french pastries, I am not copying from Laduree simply because the name and the shape of the pastry is exactly like that.

This person keeps on spreading news that I'm copying Laduree for mini St Honore. This is the most silly one because St Honore is a traditional french pastry and the shape is exactly like that. St Honore is made to honor the God of Pastry that are believed in France. Below I'll show you the Wikipedia and pics of St Honore made by pastry shops from France, Thailand, Australia, USA, and many more:

Then, that person started on my Rosie (bottom right on picture), again, you're free to google "BIG MACARON". Other pics are showing "Big Macarons" made by shops from Paris, Japan, Singapore, Belgium, and Australia.

Other point of that miss-know-it-all, is saying my Les Langues De Chat (bottom right on picture), the name and pastry are copied from Laduree. "Les Langues De Chat" is the exact french name for this butter cookies, which is "lidah kucing" in Indo. I google the name and it shows below. Some serves it plain, some half dipped chocolate, some whole coated in chocolate.

I added this one, our best seller cake "Plaisir Sucre" (bottom right on pic), and three other are shops from Paris and Singapore. You can google the name and find the exact cake is made around the world:

I hope u get my points. Now you can see that all pastry shops are making the similar french pastries, are they all copying from Laduree? No. Those french pastries are already exist on earth.

My shop's & Laduree's cake display. I don't think we have that many designs in common. Laduree is very classic & french, while mine is french with modern western twist.

And about the classic oval frame (called Laurel Wreath) that I apply to some of La Maison's media. Classic oval frame represents fine quality, classic, very european style, and commonly use as awarded sign. I don't think there's anything wrong with applying classic oval frame to my logo just like other brands did, as long as I didn't use the 100% EXACT same one.

Awarded sign:

Me myself also found so many classic oval frames on my photos in Paris, some of them:

Thanks to the person who have told me that this classic oval frame actually has a name and history. Read the wikipedia!

A laurel wreath is a circular wreath made of interlocking branches and leaves of the bay laurel (Laurus nobilis), an aromatic broadleaf evergreen, or later from spineless butcher's broom (Ruscus hypoglossum) or cherry laurel (Prunus laurocerasus). In Greek mythology, Apollo is represented wearing a laurel wreath on his head. In ancient Greece wreaths were awarded to victors, both in athletic competitions, including the ancient Olympics made of wild olive-tree known as "kotinos" (κότινος),[1] (sc. at Olympia) and in poetic meets; in Rome they were symbols of martial victory, crowning a successful commander during his triumph. Whereas ancient laurel wreaths are most often depicted as a horseshoe shape, modern versions are usually complete rings.

In some countries the laurel wreath is used as symbol of the master's degree. The wreath is given to young masters in the graduation ceremony of the university.

Okay, last point is that this person spreads news about how horrible and rude person I am.
- without realizing how horrible and rude her works are, and she's been doing it for 7 months!

Firstly, my staffs have been working with me since the opening of my shop and they even laughed when they got that terror messages. Second, if I'm that horrible and rude, people won't bother to follow, see my daily updates and giving me so much love on my social media.

Just be extra careful with this person because she is very dangerous. She creates fake accounts to spam my pics with rude comments, and at the same time, she acts as me (via LINE ID: La Maison) messaging people who support me on instagram to stop commenting on my pic. I can't even believe that but well, that's the truth. I have many capture screens of that but I prefer not to show names.

If that person has a problem with me than she should come by and tell me herself, not using all the fake IDs and accounts. I believe usually people hide their identity only if they're doing something bad and dirty, right?

I have informed this person for several times that she should stop doing this because it has no effect to me and my shop. She spent so much time for all this useless drama and so scared that people will find out her idendity. That's not what life is for.
Well, thank you for reading! I hope this post fills your spare times with useful knowledges. And to all of you, don't worry about your haters. They make you famous and if they're trying so hard to bring you down, it only because you're already far above them :)

And again, I don't mention any names here because this is not a fight-call. This post is dedicated to the person who has been spreading news that I copy those french pastries from other shops, it only shows how rare her knowledge about french pastry is.

Rumors are created by haters, spreaded by fools, and accepted by idiots

My shop's one and only contact phone is a Blackberry with PIN 217A558D, & number 0821 6602 6668. If there's anyone out from the number above acting as me or my shop, taking your order, ask you to transfer money, offer free treats, of even screw at you, don't waste your precious time okay :)